Afrawear.com

Something I said in my last post got me thinking about what a huge role social media and social networking play in today’s world. 

Of particular interest to me was how the business of fashion has been impacted, if at all, by this sweeping phenomenon. 

In case you’re wondering what the difference is, briefly put, social media is where your message is transmitted via the web to a broader audience whereas social networking takes it a step further with actual engagement and creation of communities.

Moving on!

Playing an active part in this social experience is now de rigueur for today’s savvy designers and retailers considering how much time we all spend on the internet.

It’s a great way to keep people constantly updated about trends, general information and also to get feedback on your target market’s thoughts and ideas.

My girls at Afrawear.com store have taken this well on board.

They have an online store to make it easier for you to view and buy products, a Facebook page where you become part of their community, a Twitter account that keeps you constantly updated and a blog to keep you informed on all things fashion and African....quadruple threat alert!!

It’s about time I introduced them to you. 

So what or who is Afrawear.com?

The driving force behind Afrawear.com is two IT Consultants from a firm called Prompt IT Services ( I know, you’re probably thinking geek chic!) with a shared love and passion for Africa.

Afrawear.com was the love-child of that passion for Africa blended with their technical expertise.

As I’m sure you’ve gathered by now, it’s an online store focusing on African wear. But it’s also much more than that. The idea behind the store is that it acts as a platform to showcase everything that is beautiful, diverse, fashionable and rich about Africa and her varied cultures. Afrawear.com aims to inspire and teach not only through fashion but through history, music and social experiences as well.

The store aspires to provide African-Americans the world over with a portal of knowledge into their African heritage as well as the means to express that heritage through dress.

As I’ve mentioned previously, the store also works closely with companies that are working to create sustainability within Africa.

So if you’re not already part of the family, then please join them online at Afrawear.com or on Facebook or Twitter, you’ll be glad you did!